I came to be interested in honey 13 years ago when I was deeply impressed by its excellent effects and efficacy, which I heard from a friend from Singapore. There are many different kinds of honey, each with a different color, texture, taste, aroma, nutrients and effects, all of which are determined by their environment, soil and flower type. I was convinced then that honey could be extended to a wide range of applications, and thought that the ideas and repertoire for it would expand for areas specializing in beauty, for example cosmetics and health foods.

Honey has been the focus of attention since ancient times because of its excellent effects, but in recent years interest has grown even further and demands for it are increasing. I made a decision to make use of the know-how I have gained as a pioneer of gel cosmetics to work at the development of products which exploit the characteristics of honey, in order to establish a new market.

There are already health and beauty related honey products on the market, including royal jelly, propolis and beeswax. The product I am looking for is no ordinary honey product. I want a product that has some new performance which is reproducible, and at the same time gives a very distinct impression. Whilst continuing various lines of research, I came across manuka honey, a honey in a natural state which is only produced in the wild in New Zealand.
The antimicrobial action and sterilizing power of manuka honey are superior to those of ordinary honey. It is managed with strict standards and has a high rarity value. I looked at its various effects, which are also being examined by the medical world, and planned its use in skin-care products and beauty drinks.

Honey contains a good balance of the vitamins and minerals essential for health and its various effects have been scientifically proven. In some countries it is treated as a dietary supplement and a therapeutic remedy. Of course, it also has an abundance of nutritional components that are effective for beauty. I want to offer skin care products for healthy skin by making use of this health and beauty enhancing honey and its by-products.